Assignment 4

Brief

Design the font for use on the cover of a magazine called type and write a short article for the magazine using a range of typefaces, with typographic illustrations, drawing on all that you have learned in this section. The article should include sections on:
• what makes a typeface interesting
• how a typeface is constructed
• question marks.

Requirements

Do a mock up of the magazine cover to show where and how your title font will appear
along with other cover elements.
Produce a magazine article that is attractive and interesting enough for someone to want to pick it up to read, and which shows off what that you have learnt so far about typography.

Font Design

Defining a ‘Brief’ for the Font

I started the process of designing a font by defining my own ‘brief’ for the typeface in order to set some parameters in which to work. There are a vast number potential variations of typeface designs, so to help with designing the font, I first considered what  the purpose of the font was and what it would be used for?

The font is required for use on the cover of a magazine called ‘Type’. I have assumed the magazine to be 23cm wide by 29.6cm high (with a portrait orientation). I assumed that the name of the magazine was the most important element of the cover so I wanted my typeface design to specifically consider the letters ‘T’, ‘Y’, ‘P’ and ‘E’.

The typeface will be used for headings and will be displayed in quite large letters and as such needs to be a reasonably heavy weight so that it is clearly visible. However, given it is required for headings and not for body text, it has the potential to be quite decorative.

Only the characters of the uppercase alphabet are required.

Because the magazine is about typography and is likely to be read by graphic designers,  I also decided that I wanted the font to have a modern, graphic and ‘designed’ feel and not be a handwritten style font or feature elements that were too contrived or ‘gimmicky’.

Research

I decided to consider a serif font because of the scope that the serifs would give to design specific characteristics of the typeface. However, serif typefaces can sometimes look a little ‘old fashioned’, so I wanted the serifs to give my typeface a modern feel. I researched other serif typefaces which I felt had a modern design and examined them to determine what their key features where and what I felt made them look ‘modern’:

I concluded there were several design elements which were appealing to me in these typefaces. The Courier New font had a very retro feel which is what i think was making it feel contemporary. With the Vollkorn SC font it was the monospacing, again I think it was the retro feel of this attribute that I liked. Cormorant SC and Cinzel are both quite similar. They have a high contrast in the width of strokes, are generally quite slim and delicate with refined serifs.

I was also particularly inspired by the typeface used by the National Trust, which I had researched in an earlier exercise. At first glance, this looks like a sans serif typeface but on close inspection there is a subtle ‘flare’ at the ends of the terminals.

Idea Generation

I started by drawing letters freehand, focusing on the uppercase letters ‘T’, ‘Y’, ‘P’ and ‘E’ and exploring different variations with contrast and small serifs:

I was feeling rather uninspired and did not feel there was anything particularly original about my ideas, so I then considered looking at my own handwriting for inspiration, looking at both upper and lower case and how I write with different sizes of pen…

I noticed that on certain uppercase letters, such as ‘A’, ‘F’ ‘H’ and ‘M’, I often draw a long descending stem, so I decided to incorporate this design element into my typeface design to give it some ‘personality’.

After a bit more experimentation, I decided to try a low contrast style with quite thick stems, small triangular serifs and ascenders terminating at an angle.

Now that I had a clearer idea of the characteristics of my typeface, I worked on defining all letterforms (both upper and lower case). I drew the letters out by hand using guide lines to define the baseline, x height, ascender height and cap height. This process helped to define a set of ‘rules’ for how characters with similar shapes should be drawn.

Having completed this exercise, I wasn’t entirely happy with the design as I felt it was a bit ordinary. I experimented a bit more, this time using the idea of a slightly flared serif but having the serif flare out from the centre of the stem:

I was happier with this design, so again, I drew out the whole alphabet to define the ‘rules’ for how all characters would be formed:

Having a clear idea now of how my letterforms would be constructed, I created the letters using Adobe Illustrator.

As an additional task working in Illustrator, I also carefully defined the widths of each letter. I did this by analysing Google Fonts, ‘Marcellus Regular’, a font that I liked and whose styling was similar to my design. I printed out the alphabet and measured the width of each letter and grouped the letters together into ‘families’ where the letters had the same widths. I then used this as a guide for my own design, although I didn’t follow exactly the same proportions for my letters, e.g. my ‘E,F’L’ family is wider than the Marcellus font.

As I created the letters, I also experimented with placing them together to see how they would look as words. As a result, I did some final finessing with the designs, making the stems and the flared serifs a little wider.

The final design for the uppercase letters is here:

Magazine Cover Design

The next stage was to design a cover for the ‘Type’ magazine. I started by researching typography and graphic design magazine covers on the internet. I collected samples in Pinterest, here:

Taking inspiration from these samples, I sketched out some ideas for the magazine cover:

Graphic design magazines often do not have much text on the cover and are quite minimalist, focusing more on graphics or images to give high visual impact. I decided to follow this trend with my own designs.

I reviewed my design ideas with my husband and we selected six to develop into a mock ups:

           

            

           

After further discussion with my husband, we selected the cover below as the final design. We both really like the cover with the yellow letters as flowers, chosen for the spring edition of the magazine and felt that the coloured cover would have a lot of visual impact if the magazine was on a shelf. However, we felt that the cover with the ‘blood spatter’ was communicating more visually and had an element of humour which made the cover more interesting.

Final Cover Design:

 

Magazine Article

The final step was to write a short, magazine article with typographic illustrations.

I started by mapping out ideas for the structure and content of my article:

The brief was to write an article discussing how a typeface is constructed so I decided to write an article describing (briefly) the steps I had gone through in creating my own typeface. Because there was potentially quite a lot of information on this, I decided to make the article fill two pages of the magazine.

As this was quite an ‘informational’ article with a lot of text, based on previous analysis of other similar articles, I opted for a three column layout.

The article heading is large and bold and spans the first two columns. It is intended to attract attention and encourage people to read the article. The main heading is Libre Baskerville Bold 48pt. I specifically chose this typeface because it has a traditional feel and is often used in diagrams that illustrate the components of a typeface – the same typeface is used in the diagram on the second page which illustrates guidelines.

The sub-heading is in Lato Bold 21pt. The Body text is also all in Lato Light 10pt. I chose Lato for the body text because I felt a magazine about type would have a particularly contemporary design aesthetic and I wanted something that felt a bit more contemporary than the more common serif fonts often used for small sized body text in magazines. The light weight Lato font has a clean, uncluttered and delicate feel which I felt was still quite readable printed at a small size.

The body text is split into sections, each with an uppercase heading in Lato Bold 10pt. The section headings divide up the text and signpost the information which is contained within the section. Sections are also broken up into short paragraphs, separated with a blank line. The columns, sections and paragraphs all serve to break up the text and make it more digestible.

I wanted the typographic illustrations to be distributed evenly around the article so that it would look balanced and also help to avoid having too much text in one block. I also wanted the illustrations to be located at least close to the part of the text they were relevant to. This meant that I chose the illustration specifically on where I wanted it to be placed in the article (rather than because I specifically felt a part of the text needed a diagram to help explain it).  On the first page, the text wraps around the word ‘Love’ for visual interest. I also think this large graphic, slightly offset to the right, nicely balances the large title.

I kept all the illustrations in black, partly for consistency but also because type is very typically in black and white.

Illustrations are annotated in Lato Bold Italic 9pt.

The completed article is here:

Magazine Article V1

Thoughts on this Assignment

I really enjoyed the process of designing a typeface.  The process requires a lot of attention to detail and is quite methodical and I think appealed to my quite logical way of thinking. The process has also really given me an appreciation of how many subtle elements can be changed to influence type design. It has also made me realise how difficult it is to design something truly original. I was pleased with the typeface that I eventually created although it may be considered a little ordinary for the cover of a ‘Type’ magazine. Having created the complete uppercase alphabet with my design, I did feel that some of the letters not used on the magazine cover, needed a bit more refinement (the ‘A’ and ‘U’ are a bit wide, for example). I would have also quite liked to take my font design to the next stage and used a font generator program to create a font file, but I didn’t feel this was necessary for this assignment and did not really have the time.

I found the design of the magazine cover quite difficult as I lack confidence in working with colours. Also there is a danger with a ‘minimalist’ design that it has very little to say. I wasn’t totally happy with any of my cover designs but I did like the feeling of anarchy evoked by my blood spatter design.

Creating a magazine layout is also surprisingly time consuming and I found this process quite annoying at times! A lot of tweaking was required to balance the text and illustrations, keep the layout tidy, stop text being separated from its heading, fill the required space without leaving gaps, etc. Very often I was having to take out sentences I wanted to leave in or add words I didn’t really want just to make layout work. Patience and flexibility are what are needed here.

 

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Assignment 3

Produce a poster (297mm x 420mm) that celebrates a colour of your choice. Work only with your chosen colour, its complementary colour and black and white. You can
include text, collages, illustrations and photographs. Use black and white to help establish a range of tints and shades with your chosen colour.

Defining a Theme for the Poster

For this assignment, I chose to celebrate the colour green. Green makes me think of  being away on holiday and I am always at my most content when outdoors enjoying nature.

I started by doing some analysis of what the colour green meant to me:

I also investigated what the colour green might mean to others and asked some friends to share what they thought of when they thought of green – with some interesting and quite varied results!

  •  Countryside, food (vegetables), fertility, plenty, lusciousness, verdant, earthy, success, calmness, restive, nature working as it should – health, vitality, balance.

 

  • Grass, vegetation, school uniforms – hassle and stress, responsibility.

 

  • Pestilence, farms, money, ecology, ‘eat-your-greens – nagging, brocolli, sea-sickness, nausea, spring, envy, the Green Party – preaching.

 

I decided that I would explore creating a poster that celebrated the colour green in the context of the countryside, possibly combining green rolling hills with wild hedgerow plants. I am very inspired by the work of Angie Lewin who makes beautiful prints of stylised wild plants and flowers, often in the context of the landscape where the plants can be found.

Thumbnail Sketches

I continued my research by looking at illustrations of landscapes and wild flowers on Pinterest and collected ideas here.

I then began trying out some ideas for the poster using thumbnail sketches. (I worked on this while on holiday where I had limited access to coloured pens!)

Reviewing the Ideas

I reviewed my ideas for the poster designs with my husband and decided on three to take forward.

  

Poster Version 1

In this poster, my aim was to combine rolling hills, disappearing into the distance, with hedgerow plants in the foreground. I decided to do this as an illustration using Adobe Illustrator.

I started by seeking out and photographing different hedgrow plants to get some ideas for plant shapes:

I studied the shapes of the plants and began to sketch simple shapes that I could replicate in Illustrator:

For some of my more complex shapes, I sketched the plant out first on paper…

    

..and then drew over them in Illustrator using the pen tool to create a black outline of the plants:

 

For other simpler plant shapes, I drew them directly in Illustrator:

I then created the poster in Illustrator and started by creating swatches for the different shades of green I wanted to use. I started with quite a bright ‘grass’ green and used Illustrator’s Colour Guide to create a range of tints and shades for this colour (5 steps for each). I used Adobe Colour to help me identify a complementary colour for the base colour of green.

I began creating the ‘rolling hills’ background for the poster using the pencil tool to create the hill shapes. I used a gradient fill to colour the hills and tried to give a sense of distance by using lighter colours for the more distant hills. I made the nearest hill a dark green and then placed the leaves and flowers I had drawn in the foreground, colouring them with a mid-green so that they clearly stood out against the dark hill behind.

I experimented a lot with the different tints and shades and tried some different methods of creating the background:

      

In my final poster, I felt that the sky needed some additional interest, so I added a sun which I based on the way the sun was represented in old Japanese prints.

Poster Version 2

In this poster, I decided to do something different from my original thumbnail sketch as I wanted to try something a bit more abstract.

I started by creating a textured background for the poster. I used a roller to paint black ink onto sheets of A4 paper which I scanned into digital files.

I then used Photoshop to layer some of these images onto a light green background, changing the opacity and blend modes to give a green-grey textured background.

Next, I picked some leaves and grasses from the side of a nearby road and pressed them under heavy books for several days to make them flat. I then painted them with black ink and made prints, which I scanned in as digital files.

I used the ‘trace’ function in Illustrator to create vector images from the scans. I recoloured the plants and grasses  using the same colour palette as for Poster 1 and then arranged a selection of the plants onto the poster background. I coloured the clover flowers the complimentary shade of dark pink.

Finally, I added a verse from the poem ‘Meet me in the Green Glen’ by John Clare.

Poster Version 3

In this version of the poster, I wanted to revisit the idea of rolling hills with hedgerow plants in the foreground, but this time incorporating text into the image. I also wanted to give the poster a more ‘hand-painted’ feel.

I started by sketching some ideas for the layout of the poster and then recreated the design in Illustrator.

I used the same colour palette that I used in the other two posters.

I used dry brushes to give the outlines of the hills a more hand-painted feel and also to add some variation  in the tones of the colours of the hills.

I reused the images of the hedgerow plants that I had created for poster 1.

Finally, I added text along paths that followed the contours of the hills. The text is the first verse of the poem ‘Meet me in the Green Glen’ by John Clare.

Final Selected Poster

I reviewed the final posters again with my husband and we decided on Poster 3 as the final selected poster for this assignment. We felt it was the most visually interesting and the ‘hand-painted’ shading effect gave a good sense of depth to the image. The variations in tints and shades has the effect of making this poster feel quite ‘colourful’ even though the colour palette is actually quite limited.

Thoughts on this Assignment

I enjoyed working on this assignment as it really gave me an opportunity to experiment with Adobe Illustrator. The posters themselves took a long time to complete as I was having to learn a lot of new skills along the way.

In terms of creating the posters, I actually found one of the hardest tasks was deciding on the background for the posters, especially for poster 2 which I required a lot of trial and error before I decided on a background. Finding a background that was visually interesting, gave enough contrast to distinguish it from the other elements in the poster, but wasn’t too distracting, was quite difficult!

I also found it very difficult on all the posters to know where to place the dark pink complementary colour. The pink immediately demands attention. I tried a number of approaches, making the sky pink on Poster 1, making the text pink, trying to make green and pink gradients, none of which worked. In the end I opted to use just a very small amount of pink in all the posters by making the clover flower heads pink, as this was their natural colour. In the first poster, I positioned them in a diagonal across the poster, opposite to the sun and while flowers of the cow parsley, hopefully to draw the eye across and down the poster.

In Poster 2, I wanted the plant silhouettes to be more dominant than the poem, so I positioned them in the top left diagonal of the poster and the text at the bottom right. The clover flowers draw the eye across from the plant silhouettes down to the verse.

In Poster 3, the verse is the most important element. The pink clover flowers are just small points of visual interest which the viewer will see after they have read the text.

 

Assignment 2 – Reflection on Tutor Feedback

Some general thoughts on the feedback from my tutor for assignment 2 and the exercises for part 2 of the course.

General thoughts so far:

I am really enjoying the course so far. Some parts feel familiar – like analysing a brief and really considering what would work for my target audience rather than what works for me – in my past work as an IT system designer, this was something I was used to doing. Some parts, however, are very alien – like drawing!!

I also find coming up with ideas quite a slow and painful process. I was worried that this was a sign that I wasn’t a very creative person but I am feeling a bit more reassured that this is normal – and even prolific creatives have to work quite hard to develop their ideas. I had it in my mind that a true creative person would be given a brief and ideas would just immediately pop into their head and I was frustrated that this never happened with me. I am learning that you need time and space to develop an idea. Discovering mind maps has been a great asset for me – I can start with nothing but a single word on a page and slowly, if I’m patient, thoughts and ideas will start to emerge 🙂

My tutor has suggested three general areas for development:

1) Exploring your thumbnails and a happy level / medium for producing these

I am getting more relaxed about drawing thumbnails and noticed I have started to add tone with pencil. I will try to develop this further with marker pens, and will experiment with some colour 🙂

2) Documenting influences and theories with greater independent focus

The influence of work by other graphic designers, current trends or historical influences, is not something I think much about at the moment so I need to explore this more.

3) Explore sentiments of fun in your work

My tutor has noticed that my work so far has often involved an element of fun. I like drawing cartoon characters and child-like illustrations and am often drawn to work that is humorous, witty, entertaining and fun. I had not really noticed this myself but I will explore this a more as it could be a direction for my ‘design style’.

Working to a brief

My tutor found it interesting that I would choose different briefs depending whether I was working commercially or personally. Working for a client, you have a responsibility to produce work that meets their expectations, on time and within budget,  and to do that you need a clear understanding of what they want. I felt commercially, brief 1 would give the best chance of a successful outcome. Personally, however, I probably would have found brief 1 a bit dull, because I know what needs to be done and that I could do it, so I think this suggested that creatively, I like to be challenged, but not when someone else is paying for it or breathing down my neck to get it done!

This led to an interesting discussion about how commercially, creative work is often about just following trends and doing the same thing that everyone else is doing, which is often exactly what your client wants. This was something that was a real issue for me working as a wedding photographer for 5 years. There was an expectation that I would produce exactly the same photos for every wedding (..the shoes, the dress hanging up, the cake etc.) and there was certainly no time or desire from the clients to do anything different. This sausage factory approach to photography became very repetitive and I eventually gave it up because I was so bored with it!

My tutor has suggested some reading material by other designers who have tackled the issue of keeping the creative spark alive while still doing the more mundane day-to-day work to earn money to live. I definitely liked the idea of taking periodic ‘creative sabbaticals’ from work!!!

Interestingly, my tutor also suggested that the different briefs could give an indication of where my design interests might lie, with brief 2 indicating a more authorial / personal driven approach. This wasn’t something I considered in choosing this brief  and was a bit of a surprise as I would not have said I much like talking about myself and my experiences.

Visualising your ideas

The leaflet design was an interesting exercise in how you might share design ideas with a client. I raised a concern that ‘scruffy sketches’ would not be professional enough to show to a paying client, but my tutor made a very good point that if the ‘rough drawings’ look too precise and tidy, it is harder to quickly throw them away. At the early stage of a design process, it is much easier to reject a sketch that has had little time invested in creating it. Very good advice!

Finishing your Artwork

I had so much fun creating the POS displays for this exercise and learning how to make an animation, I am glad that the ‘risk’ I took in creating digital displays paid off. My tutor raised the question of how, after successfully getting the kids into the store, I would actually get them to eat (and therefore, their parents to buy) any fruit and veg. I had given some thought to this around my ideas of the ‘5-a-day gang’ and the ‘fruit and veg explorers’ in maybe having the store do something in conjunction with the school about healthy eating, or handing out stickers to children when their parents buy fruit and veg but it wasn’t something I explored very far.

Assessment

My tutor has suggested that I consider  switching my degree path to Visual Communications and studying graphic design and illustration. This is certainly food for thought!! I was already thinking of moving away from a purely photography pathway and had investigated the illustration course but had rejected it on the basis that I wasn’t an artist! My tutor thinks I may have more ability for illustration that I think, so I am certainly going to investigate this again. The idea is very appealing!

Feedback on Assignment 2

Overall the feedback on this assignment was very positive and I was very pleased as I had worked quite hard on this assignment. My tutor raised the following points to consider further:

The cards show appropriate use of folk references, how could this ‘folk visual language’ be raised further?

I felt that style of my finished cards had drifted away a little from the ‘folk art’ styling of my mood board. If I am honest, it wasn’t quite straight in my head exactly what I meant by ‘folk art’ which is why I don’t think I adhered to it very closely, so better research and a clearer idea of the look I was trying to achieve would have helped. As my tutor pointed out, using a particular colour palette or patterns might have helped to reinforce the folk art feel. I hadn’t really considered the colour palette at all (except for wanting my collages to reflect the colours of what I was depicting, such as brown for a donkey). I had actually tried to make my cut out flowers look like the folk art flowers on the mood board but it was too difficult to cut out the flowers like that by hand. I did also consider adding some cut out flowers to the envelopes and the inside of the cards, which may have given a more folk art feel to the whole product, not just the front of the card.

A sensitive font is used – but why does this work?

This is a really hard question for me to answer and I’m thinking that ‘because it felt right’ isn’t going to be a satisfactory answer!!

I had to think quite hard about why I though this font worked.. I think it is because the serifs give a sense of the font looking a little old fashioned and therefore ‘traditional’. The rounded letters are gentle and friendly and the circles at the ends of the ‘r’ and ‘y’ are quite decorative, fitting in quite well with the ‘folk art’ theme.

An additional part of your research might be into the aesthetics of cards and ascertaining an understanding of where your images might be located here.

I wasn’t quite clear what this meant so I will need to clarify.

Does your approach lean towards storybooks? Children? Playful responses?

Interestingly, yes! Without thinking about it, I knew I wanted the cards to be playful and have ‘jokes’ on them. I do think I lean towards this approach and need to explore this more.

 

Assignment 2 – Self Assessment

Creativity

I tried quite hard, for this assignment, to create a series of cards that really had not been done before. I thought of a reasonable number of ideas for the card ‘audience’ before deciding on the cards for morris dancers.

It is possible, if you look very hard, to find a small number of cards which have morris dancers on them but not cards that feature more specific morris dancer ‘jokes’ or are for morris specific events. I was pleased that I eventually created 5 cards with very morris specific sentiments.

Research

I spent quite a lot of time researching for this assignment, first exploring some of my other target groups (e.g. people with a terminal illness) and then researching the world of morris dancing. I really wanted my cards to resonate with morris dancers so I wanted to understand their costumes and props, the terms they used, the names of dances, morris events they would attend, what were typical ‘morris’ problems etc.  I was pleased that my research allowed me to create 5 cards that were very ‘morris’ specific.

Visual and Technical Skills

My final card designs were quite restricted by what I thought I would be able to achieve technically. I am still finding my way around Adobe Illustrator and I did struggle with printing the cards on my home printer. Although my collage images were quite simple, I thought they were quite effective, especially as I felt that a simple image, hand-crafted from recycled papers, would appeal to my morris dancer audience.

Context

As my cards were intended for morris dancers, I made a point of avoiding the obvious jokes which would ‘poke fun’ at morris dancing. Instead, I wanted to celebrate morris dancing and understand what morris dancers would connect with. I also wanted to counteract the notion that morris dancing was very old fashioned by using quite a contemporary style of card. My simple and eco-friendly design was also intended to appeal specifically to morris people.

Assignment 2 – Thoughts

I started out on this assignment thinking it was going to be quite a straight forward task – designing greetings cards did not sound like it was going to be too difficult! However, it turned out to be quite a labour of love!

Most of the effort involved in creating these cards actually went into researching who my cards should be for, researching my chosen audience (the morris dancers) and thinking of ideas for the cards themselves.

It was surprisingly difficult to understand enough about a target group to make a series of cards that would resonate with and be meaningful to that group. I was fortunate in that I had access to a small group of morris dancers who were able to explain the morris community to me, suggest ideas for cards and critique what I had done. This would have been a very difficult exercise without the input of this group.

Also, printing is a black art that requires infinite patience.

Assignment 2 – The Final Cards

 

The image is of a pig’s bladder on a stick, used by the morris fool. Morris dancers will be very familiar as to what this is.

 

Beer drinking is a favourite pastime of morris dancers. A ‘caper’ is a morris dance step.

 

It is well known that morris dancers wear bells – usually tied around their shins.

 

‘Shave the Donkey’ is a well-known morris dance, hence if a morris dancer is ill, the rest of the side can’t ‘shave the donkey’ without them.

An Ale is a party hosted by one morris side, to which other sides are invited to dance and socialise. This card combines the ideas of the flowers on a morris dancer’s hat with giving flowers to say ‘thank you’.

 

 

Assignment 2 – Making the Cards

My intention for the finished cards was to have text printed directly on the front of the card and for the image to be a hand-made paper collage.

I investigated using an on-line printing service to print the cards but it was not possible to find a company who would print a very small print run of greetings cards for my different designs. I decided, instead, to print the cards myself on my home printer.

I bought some 6 inch square white card blanks (with envelopes) which were ‘pre-creased’ for folding.

I created a document in Adobe Illustrator which was the same size as the open card (12 in x 6 in), placed my text on the document and saved it as a PDF (using the ‘High Quality Print’ PDF option).

I then had to print a few test cards to ensure that the text was centered on the front of the card. The centre of the front of the card on my Illustrator file did not correspond to the centre of the printed card and I could not work out why. I think my printer might be adding a margin when it prints? I ended up finding the ‘centre’ of the printed card through trial and error.

I then printed out my cards with just their text.

I added the images to each card by hand. The images were paper collages created by cutting shapes out of some old sales brochures that I had.

 

 

 

 

Assignment 2 – Critique

Review of Thumbnail Designs

I reviewed the thumbnail designs for the card sentiments with one of the morris dancers that I had access to. I wanted to see which of the designs he thought really worked as a card for morris dancers.

Get Well Soon

My reviewer particularly liked the ‘hipster style’ bearded donkey and the morris hat with flowers. He also liked the hobby horse but noted that I should use the term ‘dancer’ rather than ‘morris man’. He did not feel that the hobby horse with crutches worked. He also liked the ‘fit as a fiddle’ design but felt it was more specific to musicians than to morris dancers.

Welcome to the Side

My reviewer quite liked the Darth Vader design but felt the drawing was a bit weak. He felt the ‘light sabre’ morris stick idea did not work. He felt that the ‘Keep Calm’ design has been overdone and it did not appeal to him. He liked the ‘It’s a Morris Thing’ design as the felt the drawing (a pig’s bladder on a stick) really would be something that only morris dancers would understand.

Let’s Celebrate

My reviewer liked both of the designs for the ‘Let’s Celebrate’ card and thought that they both worked.

Love

My reviewer liked the design for ‘love’ sentiment and was able to ‘get’ the reference on the card.

Thank you for the Ale

My reviewer liked the thank you card and liked the concept of ‘giving flowers’ in the form of a morris dancer’s hat.

Critique of Card Styles.

I also showed the two mockups for each of my styles of card to my morris dancer. He liked both style of card but felt that the hand-crafted card using recycled paper was more interesting and impactful. I decided to create my cards in this style.