Create a series of 10 abstract designs in which you balance blocks of subordinate,
dominant and accent colours. These designs are going to be used as covers for guidebooks to the following cities:
Madrid Malmo Managua Manchester Manhattan Marrakech Marseilles Melbourne Montreal Mumbai
The books are going to be A5 landscape (210mm x148mm) size. You can use as many colours as you like and need to include the name of the city – where you place this and its colour are also important decisions to make. You may want to find out more about each city to help you develop your colour palette and also the size, shape and positioning of the colour blocks.
I started this exercise exploring ways in which I could give the abstract designs some meaning or association with each city. My thoughts on this were as follows:
- Is there a colour associated with the city that I could use as a basis of the colour palette, for example the colour of the dominant stone used for the buildings? After reading a very tedious paper on colmenar stone used extensively in the buildings in Madrid, I decided this was going to take a lot of work to determine the stone used for each city and the variation in colours would not be enough to make the designs sufficiently distinct from each other, so I rejected this idea.
- Could the colours of the country’s flag be combined with some abstract motif associated with the city, such as an iconic building? I decided using the colours of the flags was an obvious solution so I rejected this as an idea for the colour palettes. I did like the idea of an abstract representation of an iconic city building, however.
- Given all the cities start with the letter ‘M’, could I assume that there would be guides for all letters of the alphabet and assign a base colour to each letter, so M would be dark red, for example. Could all the designs then be variations of a colour palette based on dark red? I didn’t think I could vary the palette enough for 10 cities (but this would have been an interesting exercise 🙂
- Could I create a linear spectrum of colours ranging from coolest (blues) to warmest (reds) and map each city onto the spectrum based on their latitude, with cities nearest the equator being near red and further away from the equator, blue? Designs for each city would then use their ‘latitude colour’ as the basis for the design.
- Could the colour palettes for each city be based on well known, traditional or indigenous art for the country, with the design incorporating a silhouette of the main art gallery in the city (making them art guides to the city)? I liked the art idea as a basis for the colours but research on the art gallery buildings made me think that the building outlines would not be varied enough.
- Could I incorporate an outline of a silhouette of the city’s skyline into my abstract design, where the skyline is made up of iconic buildings of the city? I started researching iconic buildings in each city but after a while felt that constructing skylines like this for each city was going to be too much work.
- I decided instead, to work with a colour palette of the art of the country and an abstract silhouette of a single iconic building of each city.
I first did a quick check to make sure that each country did have some form of art that I could use as the basis for the colour palette. I then started by researching the outline shapes for iconic buildings associated with each city.
My idea was to have an outline of a building embedded in a series of background blocks or bars with the building standing out in one colour and the background blocks in another.
Initial Test Mockups
I decided to try out my ideas for the designs with the first city, Madrid, using a colour palette inspired by Miro. The mockups are here:
These designs were just not working for me. My main issue was that my abstract building didn’t make sense – it wasn’t obvious what the large block of red was representing and I felt it was just distracting. I was putting too much effort into trying to work out which colours would make the building stand out and was not thinking about how the blocks of colour were working together.
I reviewed the designs with my husband, who agreed that he could not tell that the large block of red was meant to be a building. We decided that it was too difficult to create a design that was both abstract and yet representative of a building.
After a lot of thought, I decided to drop the idea of including the building silhouette and instead would just focus on a truly abstract design using my chosen colours.
It was back to the drawing board, this time researching abstract artists such as Kandinski, Miro, Ben Nicholson, Mondrian and Malevitch for inspiration.
Revised Test Mockups
I decided to try two abstract layouts, the first was based on Mondrian’s paintings. I thought that this layout also I had a feel of a street map, which would fit quite well as a city guide, I tried to make my ‘Mondrian’ layout look a bit like a street map.
I also tried a layout based on an abstract painting by Malevitch. I liked the tumbling shapes as they gave a sense of movement, fun and energy, which for me also worked well for a city:
These mockups where working much better for me. However, I wanted to check that these two abstract designs weren’t just working because the colour palette is one that is associated with abstract paintings, so I tried with my colour palette for Managua.
I felt happy that both of these abstract designs would work, so I had another review with my husband, and we both agreed that the ‘Mondrian’ inspired design, which had the feel of a street map, would work best, so I decided to move forward this idea.
Building the Colour Palettes
I had decided to base my colour palettes on art work associated with the country, either indigenous art, an art movement or works of an artist associated with that country.
I did have some concerns that doing this meant I wasn’t really putting my own colour palette together, but it was still quite a lot of work. Sampling colours from images of artworks found on the internet, gives quite a variable result, so I used sampled colours as a starting point and then refined them (with the help of Adobe Colour) to try to identify complimentary colours, triad colours etc. to put together what felt like a comprehensive palette which resembled the artworks I had based them on.
The colour palette was based on some iconic works by Spanish abstract artist, Miro
Miró: The Experience of Seeing
This was quite a difficult colour palette to put together as I struggled to find examples of typical Swedish art. Eventually I did a Google search for ‘Traditional Swedish Art’ images and found quite a lot similar to that below, which I have based my colour palette on.
The colour palette was based on the Nicaraguan Primitivista painting movement which originated from a community of artists founded in the 1970’s on the islands of Solentiname in Lake Nicaragua. This style of painting is influenced by the Haitian paintings of the late 40’s and 50’s and shows idealised scenes of community life and lush natural environments in bright colours. Noted artists are Alejandro Benito Cabrera, Victor Santiago Crespin, José Ignacio Fletes Cruz and Rosa Delia Lopez Garcia.
I based this colour palette on paintings of British countryside by John Constable.
This colour palette is based on American pop art. I decided to use one of Andy Warhol’s images of Marilyn Monroe.
This colour palette was based on a design for Moroccan border found on shutterstock
I based this colour palette on paintings of the Cote D’Azur by Van Gogh as these were based on countryside near Marseilles.
This colour palette was based on colours typically used in aborigional art. I particularly focused on the image of Uluru by Danny Eastwood (the image with kangeroos below).
This colour palette is based on the artworks of Willie Seaweed, a First Nation wood carver and artist from Canada.
This colour palatte was based on traditional indian ‘Rajput’ paintings.
Adobe Illustrator vs Adobe Photoshop
I created most of these designs using Adobe Illustrator with the exception of Manhattan and Marrakech, which I created using Photoshop. I found Illustrator the easier tool for these designs as is it easier to manipulate shapes and manage colour palettes. In hindsight, I’m not sure it was a good idea to create 8 designs on 8 different art boards in one Illustrator document as it made managing the layers in the document very difficult. I also had a lot of problems exporting the individual designs, with components being missed off an export or ‘extra’ components from other artboards getting included in an export. it took a long time to unravel!
It was perfectly feasible to create these designs in Photoshop, but because you can’t ‘click’ on objects to select them, I needed to be very disciplined in naming and managing my layers so that I could find objects within the design, which was quite time consuming.
Also in both tools, I had trouble with the colours in the designs changing when I created the final files. I think this was due to issues with the colour profiles used by the files. I had created the designs in CMYK mode but in exporting the files as JPEGs for display on my digital blog, the colours changed. I fixed this by exporting the files as PNGs from Illustrator and by saving the files as JPEGs from Photoshop but manually changing the colour profile in the JPEG from ‘US Web Coated (SWOP) v2’ to ‘sRBG IEC61966-2.1’. This seemed to do the trick!
Thoughts on this Exercise
This exercise was a lot of work – it has quite literally taken me weeks to complete!! The research took me a long time, first reading about types of stone, then endless research into iconic buildings and then different types of art associated with each country.
I also realised that what seems like an inspired idea in my head often looks anything but when I actually mock it up. I should test the design with mockups sooner before doing a lot of research (I wouldn’t have needed to spend so long researching iconic buildings as I decided against this design as soon as I saw the mockup).
I did most of my research using Google Search which is quite a dangerous way to do research given the amount of irrelevant junk that gets thrown up! Searching for ‘iconic buildings in Managua’ for example, returned buildings from all around Nicaragua so I then spent more time trying to cross check to see if buildings really were in Managua. I need to find some more reliable sources for my research. The internet was useful, however, in helping to discover more general concepts like the typical style of art in Nicaragua.
I am conscious that I also needed to do more research to ensure that I haven’t committed any cultural faux pas! Would the residents of Mumbai be offended that I based the colour palette for their city on Rajput art? I have no idea.
I was a little concerned that using colour palettes taken from existing art works was not quite in the spirit of this exercise, as I was not defining those palettes myself from scratch. However, it was very interesting analysing the colour palettes from existing artworks and trying to decide how to use and lay those colours out in my abstract designs.
Finally, thinking of a design concept AND colour scheme AND layout together is very difficult!