Paula Scher is an American graphic designer born in 1948. In 1972 she started her career at CBS records working in the advertising department. Two years later she moved to Atlantic Records where she became art director and designed album covers. Several years later she moved back to CBS to work as art director for the covers department.
In 1984 she co-founded Koppel & Scher producing identities, packaging, book jackets, and advertising. In 1991, she joined Pentagram as a partner.
In addition to her commercial work, she creates and exhibits large, hand-drawn maps covered in handwritten text.
I particularly like her bright, bold, flat colours and busy images with lots of text. I like how there is a sense that she ‘draws’ with the text. There is a sense of a Victorian poster loaded with writing with some of her work. I really like her hand-drawn maps. There is so much text that it is very engaging to look at.