I developed two mood boards for the morris dancing greetings cards. I wanted my final cards to all be of a similar style, so the mood boards each explored a different style for the cards:
Modern, ‘Minimalist’, ‘Hipster’.
My aim here was to suggest that morris dancing can be cool, by following the current ‘hipster’ style trend.
Folk Art Style
People who enjoy morris dancing are often into folk music and crafts. Morris dancing itself is typically very colourful and exuberant. My aim here was to give the cards a colourful ‘folk art’ feel and to play on a ‘hand made’ craft theme using recycled papers.