Assignment 2 – Analyse the Brief

The Brief

Create a range of cards for sentiments or events that are worthy of a greetings card, but are not currently catered for by card manufacturers.

The brief for this assignment was quite broad and my initial analysis of the brief is shown below:

From my initial analysis of the brief, I felt that the initial tasks would be:

  • To identify a range of cards that were not typically catered for by card manufacturers. Retail outlets tend to sell cards for the most common events and sentiments but there are also a number of websites that sell greetings cards, some of which specialise in ‘quirky’ or unusual cards, such as The Curious Pancake.  making it harder to find an area that has not been been catered for already.

 

  • To establish who or what my cards would be for.

 

  • To understand enough about the target audience to create cards that were meaningful to them. What style of card would appeal to them? What ‘jokes’ would they get?

 

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